אפיון שפה לאתרים | צליל צוקרמן קפון

Tone of voice
for apps and websites

Coming up with a new app? Looking for a website refresh? That's where language characterization steps in. Together we will define a compatible tone of voice to suit your brand and target audience to make the most out of your product.

PetPace designed a unique smart collar to improve pets’ quality of life, health, and well-being. As a part of their brand renewal, I rewrote all app and website content to fit into the renewed brand.

Take a look

PetPace homepage

1/5

A leading media and publishing company that brought to the world a new platform that optimizes the whole publishing cycle. We worked on renewing and refreshing all the content for the website and created a minimalistic tone of voice that aligns with the brand's new spirit.

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Kueez home page

Kueez about page

Kueez home page

1/6

Autodesk has opened a local office branch in Tel Aviv. The site combines the language and style of Autodesk with the Israeli target audience and presents everything you need to know about the Tel Aviv branch and its products.

Take a look

עמוד הבית

על התוכנה

עמוד הבית

1/6

Selected Writings:

A project whose main goal was to refresh, rewrite and create content that matches the fun brand spirit associated with Lightricks products FACETUNE app. The writing was done in collaboration with Lightrick's product management and content team.

Take a look

עמוד הבית-טיזר למוצר

תיאור מוצר

עמוד הבית-טיזר למוצר

1/5

Nofer Energy is one of the leading companies in the renewable energy field. As a global company, they needed an English-speaking website to display their work, projects, and unique vision.

Take a look

עמוד הבית

עמוד קריירה

עמוד הבית

1/6

An easy-to-use interface for convenient talent hunting for managers and recruiters, presenting a simple and approachable vibe and language.

Take a look

עמוד הבית

אזור שאלות

עמוד הבית

1/7

Intel's Israeli students' official site is written to bring a clear-cut approach to making the first steps in their careers at Intel, delivering all the info they'll need.

Take a look

עמוד הבית

המשרות שלנו

מידע לתארים מתקדמים

עמוד הבית

1/5

Greatness is a cutting-edge import powerhouse, meticulously curating and seamlessly integrating global brands to resonate with the vibrant spirit of the Israeli market. I created a website that speaks the professional language of the brand's target audience while reflecting its unique values and style.

Take a look

עמוד הבית

אודות

עמוד הבית

1/5

Richkid is a vibrant digital company offering UX/UI services to various clients. I wrote content for the company's website telling about their expertise, projects, and unique style.

עמוד הבית

שירותים

עמוד הבית

1/3

Take a look

A fine jewelry brand must have a website that transmits the same vibe - so I characterized a minimalistic, refreshing, and approachable language for YAMA, present in the menu, buttons, banners, and all content items.

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עמוד הבית

הרשמה לניוזלטר

אזור הקופה

עמוד הבית

1/6

Tali, a consultant in lifestyle and wellness businesses, needed a website that reflected her expertise. We revamped the pages, crafting minimalistic, stylish content to align with Tali's vision perfectly.

Take a look

עמוד הבית

התוכניות

עמוד הבית

1/4

Natalie Klug's design studio, specializing in various disciplines like book and magazine design, brand identity, home styling, branding, and event design, required a website to showcase its excellence. We collaborated to refine the brand's language for its target audience, and I crafted the texts to bring this vision to life.

Take a look