RESUME
Here's a brief of what I've done over the years:
For 10 years I have been writing, editing, and creating content professionally: copywriting, UX writing, microcopy, language characterization for websites, articles, social media - you name it.
My style is light and fun yet professional and on point.
I have a B.A. and M.A. from Tel Aviv University, the first in communication and film studies, and the second in communication studies.
Who did I create content for?
Tech companies like Intel, Lightricks, Autodesk, SAP, WalkMe, Moveo.
And also lifestyle brands like Urban Brides, 9instyle, Crazy Nordic, and more.
You may have come across my Instagram profile - "Ze Legit" showing the behind-the-scenes of motherhood. The (relatively young) page has gained momentum and thousands of followers and presents designed posts accompanied by texts written from the bottom of my heart. Tap the logo to check it out:
Did you like the textual teaser I created here? There's more of it right here:
EMPLOYMENT HISTORY
Freelance - content writer, UX writer, copywriter and microcopy expert
2021 - Today
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Writing creative content and defining tone of voice for businesses on various platforms: blogs, websites, apps, newsletters, and social media. Within my clients, you'll find Monday, Lightricks, Autodesk, SAP, PetPace, etc.
Intel - Content & Social media specialist
2019 - 2021
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Managed content and social media networks in Intel's recruitment marketing department, including developing creative content for Instagram, Facebook, email, and SMS campaigns. Created and wrote content for Intel's Israeli student career website.
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Established the tone of voice and wrote the content for Intel's Israeli students' career website.
Urban Brides - Editor in chief & Content manager
2017 - 2019
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Managed multiple projects end-to-end, including strategy, creative, writing, and social media marketing.
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Wrote and edited content for Urban Brides blog, social media (Facebook, Instagram), online campaigns, ads, print magazines, and scripts, and increased blog traffic from 30k to 110k in one year.
Adler Chomski & Warshavsky Grey - Account manager of Teva
2016
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Led Teva's TV, digital, print, and radio campaigns, collaborating daily with executive managers and the creative team at Adler Chomsky & Warshavsky Grey.
Moveo - Social media manager & QA team leader
2015 - 2016
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Managed and created content for Danny Roup's Facebook and TL;DR for Startups. Developed metrics and regular reports, leading to improved product quality.
WalkMe - Blog writer (English) & Social media manager
2015 - 2016
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Conducted research to provide factual statistics for blog articles. Managed social media platforms and posted content focused on UX expertise.
ACADEMIC BACKGROUND
MA - Communication studies | Tel Aviv University
2019 - 2021
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Master's degree in communication research. If I ever go on to write a thesis, it will probably focus on television and gender.
BA - Communication & Film studies | Tel Aviv University
2013 - 2016
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Bachelor's degree in communications and film dual-track studies.
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I received Dean's honors for 3 years in a row and graduated with honors.
MILITARY SERVICE
Marketing and graphic design
2011 - 2012
Representative of marketing ,customer service and graphic design.
Mashakit Tash
2010 - 2011
Mashakit Tash, responsible for social conditions.
SKILLS AND COMPUTER APPLICATION KNOWLEDGE
Canva
Photoshop
Figma
Wordpress
Joomla
LANGUAGES SPOKEN
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Hebrew – Mother Tongue
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English – Mother Tongue Level (was educated in international schools abroad)
VOLUNTEER WORK
Lev Hasharon Local Council
today - 2024
Support children from socially recognized families with studies, emotional guidance, and mediation with the regional council. Also, assist with initiatives for senior citizens in the community.
Herzliya and Netanya Love Animals
2021 - 2024
Volunteered on the organization's social media platforms (Facebook and Instagram) to encourage donations and adoptions.