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RESUME

Here's a brief of what I've done over the years:

For 10 years I have been writing, editing, and creating content professionally: copywriting, UX writing, microcopy, language characterization for websites, articles, social media - you name it.
My style is light and fun yet professional and on point.

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I have a B.A. and M.A. from Tel Aviv University, the first in communication and film studies, and the second in communication studies.

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Who did I create content for?
Tech companies like Intel, Lightricks, Autodesk, SAP, WalkMe, Moveo.
And also lifestyle brands like Urban Brides, 9instyle, Crazy Nordic, and more.

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You may have come across my Instagram profile - "Ze Legit" showing the behind-the-scenes of motherhood. The (relatively young) page has gained momentum and thousands of followers and presents designed posts accompanied by texts written from the bottom of my heart. Tap the logo to check it out:

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Did you like the textual teaser I created here? There's more of it right here:

זה לג׳יט טורקיז.jpeg
typewriter.jpeg

EMPLOYMENT HISTORY

Freelance - content writer, UX writer, copywriter and microcopy expert

2021 - Today

  • These days I create, edit and write content for businesses on different platforms: blogs, websites, social media, and magazines. 

  • The content is adapted to your business vision and for the target audience of each business.

Intel - Content & Social media specialist

2019 - 2021

  • I worked as a content manager and social media expert for Intel's recruitment marketing department.

  • What was the purpose? To present Intel as a place worth working for, represented through Facebook, Instagram, marketing emails, and text messages.

  • Besides social media, I rewrote Intel's student career website. I adapted its language and concept to fit the target audience, wrote professional content, and drafted its microcopy.

Urban Brides - Editor in chief & Content manager

2017 - 2019

  • Urban Brides is the type of blog that anyone planning a wedding will be happy to come across. And to my delight, I was its editor-in-chief and writer.

  • As editor-in-chief, I created monthly Gantt articles to be published on the blog and social media platforms. The ideas were based on different concepts, trends, sources of inspiration, and readers' needs.

  • As a writer, I wrote the content for the various brand platforms - the blog, the social networks, the printed magazine, and the clients who worked with the blog. Later, I managed a couple of writers and edited their writings.

  • At the end of the first year in which I worked at Urban Brides, in which I mainly focused on refreshing the brand's language and content - there was a 300% increase in visits to the website.

Adler Chomski & Warshavsky Grey - Account manager of Teva

2016

  • I was in charge of Teva's campaigns on TV, digital media, print advertisement, radio, etc. That included a daily connection with Teva's executive managers alongside the creative team in Adler Chomsky &
    Warshavsky Grey.

Moveo - Social media manager & QA team leader

2015 - 2016

  • Created, posted, and managed updates and responses for all online content for the brand's social media - Danny Roup's Facebook page, TL;DR for startups, etc.

  • Established metrics and regular reporting to the organization which
    resulted in improved quality of products.

WalkMe - Blog writer (English) & Social media manager

2015 - 2016

  • Conducted extensive research on the Internet to help with providing
    factual statistics into the blog's articles.

  • I ran different social media platforms and posted posts which expertise
    in UX.

ACADEMIC BACKGROUND

MA - Communication studies | Tel Aviv University

2019 - 2021

  • Master's degree in communication research. If I ever go on to write a thesis, it will probably focus on television and gender.

BA - Communication & Film studies | Tel Aviv University

2013 - 2016

  • Bachelor's degree in communications and film dual-track studies.

  • I received Dean's honors for 3 years in a row and graduated with honors. 

MILITARY SERVICE

Marketing and graphic design

2011 - 2012

Representative of marketing ,customer service and graphic design.

Mashakit Tash

2010 - 2011

Mashakit Tash, responsible for social conditions.

SKILLS AND COMPUTER APPLICATION KNOWLEDGE

Canva

Photoshop 

Figma

Wordpress 
Joomla

LANGUAGES SPOKEN

  • Hebrew – Mother Tongue

  • English – Mother Tongue Level (was educated in international schools abroad)

VOLUNTEER WORK

Herzliya and Netanya Love Animals

2021 - Today

  • I write posts for the volunteering organization's social media platforms (Facebook and Instagram) in order to encourage donations and adoptions.

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